Jim Gurieff is Enform’s founder. Jim has over 25 years experience in all areas of the marketing process from product development through to advertising and promotion. Jim started in the automotive parts sector building brands and supporting networks for a number of successful brands both here in Australia and overseas.
It was during this time that he developed the ideas and tools to successfully market in the electronic or ”social media’ space with Jim becoming one of the first pioneers of ‘viral’ and web marketing in the automotive sector. The principles were actually quite simple and straightforward and included the acceptance that effective marketing in the “new world” is little different to the old but the communication tools are different and they are potentially more powerful than anything that has come before.
Debbie joined Enform in 2011 after a 20 year career in Marketing with senior positions in the finance and communication industries. A hands-on marketing professional with a proven track record of developing marketing and sales strategies, brand development, launching new products, and delivering successful marketing programs to achieve business goals, Debbie brings expertise that encompasses the full range traditional and emerging marketing channels and platforms.
Enform has since expanded into many other areas and industries including financial services, real estate and convenience foods.