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Category Archives: Adwords

Grow Your eCommerce and Digital Capability At a Fraction Of The Cost

By | Adwords, Blog, BPO, eBay, ecommerce, Outsourcing, SEO, Web Store | No Comments

                       Outsource 1

As more  companies plan to grow their capability in the eCommerce space to satisfy the insatiable demands of their customers for online research and purchase, many small to medium businesses are struggling with the skill-sets and costs required to hire new, or train existing staff, to manage this strategy extension.

In particular, auto parts and fitment stuff can be very tricky but we can help with any complex data sets Read More

Google Scraps Sidebar Ads, Adwords Rivalry Intensifies

By | Adwords, Google, SEO | No Comments

Google remains the world’s top search engine, and any change it imposes will substantially affect us and you, our clients, and all those who live and breathe digital marketing. February marked this year’s biggest Google modification – the unveiling of a new SERPs layout on desktops with significant consequences to digital marketers and Adwords clients worldwide.
In a nutshell, the changes are: Ads

  • No more text ads on the right rail of desktop search results
  • Four text ads instead of three to show above organic results
  • Three text ads to show below organic results
  • Text ads on SERPs goes down to seven from about eleven
  • Product listings and Knowledge Panels to show on right sidebar

What to expect from the changes?As we continue to gather and analyse available data concerning recent changes in desktop SERPs, we take note that the following are highly likely:
Read More

Enform and Google Adwords Certification

By | Adwords, Announcements, Awards, Blog, SEO | No Comments

We’re delighted to be able to congratulate our team member Debbie Dankworth on becoming individually qualified under the Google Adwords Certification Program, specialising in Search Advertising.

Debbie is a hands on marketing professional with over 20 years experience and her Adwords Certification adds a significant tool to her set of skills as a digital and online marketing expert. Enform are very proud to have Debbie as an associate and we look forward to adding more value to our clients SEO and SEM needs.

Google Adwords Qualified individuals are globally recognised and have had to sit a number of exams to achieve the qualification demonstrating a close understanding of Adwords, campaign deployment, management and measurement. Qualified partners and individuals are also listed in the Google Partner directory.

Enform believes that Search Engine Marketing (SEM) is becoming increasingly important as the Search Engine Optimisation (SEO) space becomes more and more crowded. Native search through good SEO is still critical for long term brand awareness and creation of core brand value but SEM is the tool to help launch product and company idea’s promotions, marketing communication programs and anything that is time critical.

This makes SEM a particularly effective tool to quickly create and deploy campaigns to drive traffic and customers to your site, e-commerce store or social media resource. A simple campaign can be created and deployed in under an hour with results visible almost immediately. Equally, the campaign can be turned on or off in seconds but Google Adwords management console allows that to even happen automatically.

Setting up an Adwords account is free and relatively easy, so why use an agency or Adwords professional? To quote Google themselves;

“Like many advertisers, you may not have a significant amount of time to invest in learning AdWords and managing your own advertising account. Hiring a professional can help save you time while maximizing the return on your investment.”

From our point of view, we see the difference a high quality score can make to the cost and effectiveness of an Adwords campaign. This directly goes to the argument of ROI and there are countless horror stories about peoples blowing their entire budget in one day. Yes, you can do it yourself but wouldn’t you rather be running your business or your marketing strategy?

Google Adwords is still the number one search engine marketing tool and accounts for the bulk of all SEM ad spend globally. That’s why we strongly support the Google Adwords certification program to make sure our clients get the best support in this important area.

Congratulations again Debbie!