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Category Archives: Announcements

Enform E-Commerce Integration

By | Announcements, Automotive, eBay, ecommerce, Google, Industry, Instagram, SEO, Social Media, tools, Web Store | No Comments

Enform Specialises in eCommerce

 

Enform enable Online Retailers to build and grow marketplaces, audiences and advertising reach. Utilising knowledge and experience we work with you to build a multi-channel, multi-market business that integrates with your systems to provide scalable options.

With each business utilising different systems to deliver pricing, inventory and rich content for their listings – virtually every integration is a bespoke development that needs proper planning and management to ensure economic and efficient delivery. Read More

Start preparing for eBay’s ditching of active content

By | Announcements, eBay, ecommerce | No Comments

To create a better mobile experience, make pages load faster, and reduce security risks, eBay has decided to phase out ‘Active Content’ in all item description pages by June, 2017. Active content includes JavaScript, plugins, Flash, and form actions. After June, 2017, if active content is still in your item descriptions, they will not show properly and will cause a poor buyer experience – or worse –  prevent buyers from making a purchase. eBay will also be ditching active content in eBay Store Pages later on in 2017. eBay wants all its sellers to be prepared for this coming change.

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Facebook’s new ‘friends & family first’ algorithm: What businesses should know

By | Announcements, Facebook, Social Media | No Comments

facebookchanges

Facebook once again tweaks its news feed algorithm (see this post for a history of Facebook algorithm and other changes). This time, it’s ‘friends and family first’ – what’s being shared from friends and family will now be prioritised over posts shared by business and news media pages, rendering them less prominent or less visible to Facebook users.

This will lessen traffic to many business and news media sites that are dependent on sharing articles in their Facebook pages.

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Enform Ebay auto parts sales index shows 25% growth on 2014

By | Announcements, Automotive, eBay, ecommerce | No Comments

ebay_australia_policiesEnforms focus on e-commerce and digital marketing has meant a lot of experience with e-tailing and B2C solutions particularly for the auto parts aftermarket. Ebay is one of the largest retail sales channels for auto parts worldwide and the Australian site is one of the largest market places for auto parts in Australia with an estimated TTV (total transactional value) in excess of $600 mil for 2015 calendar year.

This makes it a useful measure for the health and future prospects of this growing area of online selling. So thanks to some handy online tools, Enform has built its Ebay auto parts sales index to track sales growth to provide advice and insights for its customers.

The key criteria used to build and maintain this index are:

  • Filtering for sales under “Car & Truck Parts” category only so we exclude marine, motor cycle, camping and other non-auto parts products
  • Total and individual sales by a selection of 50+ individual Ebay.com.au sellers
  • Total and individual sales by a selection of 20+ key product types or keywords used in listing titles
  • Total and individual sales by a selection of 65+ product brands or brand names used in listing titles

The data has been collated each month for over a year providing an index that can be used to track total growth and changes across a variety of metrics. Enform will aim to provide snapshots of this data from time to time but this resource is also available to customers that would like specific data, product segments or competitor information researched or reported on.
This month, we’d like to summarise some of the key metrics of the last few months to help provide some guidance to online auto parts sellers. Some examples include;

Total October 2015 growth on 2014 exceeds 25%
Regardless of the metric used, sales of Car & Truck Parts category grew between 25-27% in October 2015 when compared with 2014. This shows a consistent pattern for the calender year in general.

  • Stand out growing product types include filters at 74%, towbars at 43%, tyres at 93%
  • Poor performers include coilovers that dropped 32% while performance category filters slumped by 13% year on year

October is a relatively poor month overall with 18.5% lower sales than August
Based on TTV across all metrics, October is a relatively poor sales month with many believing school holidays and Christmas lead up dampening demand. Using our selection of “Sellers”, this equates to 18.5% lower TTV when compared with the August peak which seems to be the top month recently regardless of metric used.

  • 30% of all Sellers went backward in October 2015 compared with October 2014
  • However 52% of all Sellers sales grew by more than 30% compared with 2014

Brands and brand names grow faster than product types but slower than sellers.
Seems confusing but what we’re saying here is that while established brand names are growing faster than simple product names, these brands are not growing as fast as the market place overall as measured by the growth in Sellers TTV. Possible interpretations here inlcude;

  • Brand names are not as relevant when compared with overall demand via the market place and for established sellers
  • Brands are emerging and growing faster than can be measured at the moment
  • Home-brands are growing with Sellers offering their own solutions including kits and bundles

As you can see, there are a lot of potential opportunities to analyse and help understand but there seems little doubt that this channel is the engine room of growth for this important segment of auto parts and accessories sales in Australia and wordlwide.

Feel free to contact myself or the Enform team about how we can help your business perform better in auto parts e-commerce.

 

Designing e-Commerce Pages For Shoppers

By | Announcements, Web Design | No Comments
Image:  E-commerce Website Design by Kip-koech (licensed under CC by 2.0)

Image: E-commerce Website Design by Kip-koech (licensed under CC by 2.0)

According to the Nielsen Norman Group, there are 5 kinds of e-commerce shoppers you should keep in mind when designing your e-commerce pages. These are:

  1. Product focused – know what they want and they want it fast;
  2. Browsers – have time to browse around and need to see what’s new;
  3. Researchers – need easy way to look up and compare product information;
  4. Bargain hunters – look for a great sale; and
  5. One-time shoppers – may also be one of the other four, and hate creating and registering an account with you.

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eBay Changes Listing Rules For Product Identifiers from 1st July

By | Announcements, Automotive, Blog, Comment, ecommerce, Research, SEO | No Comments

ebay_logo

eBay Australia is changing the listing rules for product identifiers in key categories including auto parts. 

As PARts Australia say – “Ignore it and you may pay a penalty in poor ranking. Embrace it and you may leap ahead of your competition.”

Increasing the accuracy of listing information is an important part of eBay ongoing work to improve the marketplace experience for all users.

That’s why, starting 30 June this year, all new listings of branded items in New and Manufacturer refurbished condition will be required to include product identifiers including the item’s brand, manufacturer part number (MPN), and global trade item numbers (GTINs) such as Universal Product Codes (UPCs) and International Standard Book Numbers (ISBNs) in select categories.

eBay uses these product identifiers to help buyers quickly find the items they’re looking for. When you’re selling, including these product identifiers not only has the potential to increase your items’ visibility in eBay search results and navigation, it can improve your placement in search engines like Google and Bing, too.

Read more about the eBay new policy and how important it is for eBay sellers and in particular, those selling branded auto parts.

Enform, Motor Media and PARts

By | Announcements, Automotive, ecommerce, tools, Web Design, Web Store | No Comments

SuperPro_Tradeview_hybrid

Enform has always tried to work closely with the best service providers. Two of these are Motor Media and PARts Australia

Enform has expanded these relationships with greater collaboration for the development of specialised auto parts web sites for e-commerce, online parts lookup and sophisticated parts interpretor functionality.

Motor Media have years of experience in auto parts and accessories and have developed a number of web sites for leading aftermarket brands. They are a preferred PARts integrator for CMS based web sites using Joomla or WordPress as well as developing custom solutions including e-commerce. The team at Motor Media offers a one-stop-shop approach to web and graphic design.

PARts Australia provide an e-cosystem of applications and tools that help auto parts brands, suppliers, sellers and workshops manage, distribute and share product and fitment data. Their mission is to make suppliers data available wherever their customers are and in whatever format they need it in using global standards. Most importantly, its your data. You can read more about PARts Web Development services here

With this closer collaboration PARts Australia will be available to provide coding services for back end data integration and related scripting to support Motor Media’s front end expertise.

This combined approach brings together the best of both worlds with cutting edge UI and UX development coupled with some of the best parts and fitment data and code experts for a win-win.

Enform will continue to provide co-ordination and or project management services as required but this approach should speed up development of new services, sites and solutions while delivering solid support for our auto parts customers.

 

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Enform Automailer Rolls Out Email Automation

By | Announcements, Automailer, Blog, eDM, tools | No Comments
Enform Automailer Rolls Out Email Automation
Enform are excited to unveil a new update to our Automailer program! First things first.
We are officially rolling out Email Automation to all of our Automailer users. We’ve long incorporated Autoresponders into our email direct marketing client, but this time, we’re adding more features and turning it into a core feature of the application.
Automailer’s new Automation feature allows users to build workflows to send their email message to the right person, at exactly the right time. You can now automate emails according to specific factors, such as a user joining your email list, a specific time and date, an anniversary of a particular date (like an annual promotion), updates on your blog or website, and much more.
When logging in to Automailer after the update, you’ll see the new tab for the feature, as well as a welcome message bringing you up to speed on the features and controls to automate your emails. We at Enform are really excited about this new feature since it’s a big step towards answering our customers’ requests for more comprehensive email automaton features.
While waiting for the new Automailer Automation feature, we’ve put together a list of FAQs, paired with their corresponding answers.
Frequently Asked Questions
When will Automation be Available?
The product will be out very soon. We will only release the feature only when it’s completely perfect.
How are Automation and Autoresponders Different?
This update takes the great functionality of RSS-to-email and Autoresponder, combining them under the new Automation. If you’ve built previous workflows on RSS-to-email or autoresponders, you will find all these will still work in Automation—you can continue to make more similar workflows after the update.
What’s unique about the RSS to email functionality?
Although all future RSS-to-email campaigns will be done using the Automation tab, the way users create campaigns will still be the same. We’ve only made it more convenient for you to created automation workflows, bringing them together in one single feature and location.
Not familiar with our Automailer eDM solution and want to find out more call us 02 8999 1900 or click here to contact us.