Discuss

Category Archives: tools

Enform E-Commerce Integration

By | Announcements, Automotive, eBay, ecommerce, Google, Industry, Instagram, SEO, Social Media, tools, Web Store | No Comments

Enform Specialises in eCommerce

 

Enform enable Online Retailers to build and grow marketplaces, audiences and advertising reach. Utilising knowledge and experience we work with you to build a multi-channel, multi-market business that integrates with your systems to provide scalable options.

With each business utilising different systems to deliver pricing, inventory and rich content for their listings – virtually every integration is a bespoke development that needs proper planning and management to ensure economic and efficient delivery. Read More

Enform, Motor Media and PARts

By | Announcements, Automotive, ecommerce, tools, Web Design, Web Store | No Comments

SuperPro_Tradeview_hybrid

Enform has always tried to work closely with the best service providers. Two of these are Motor Media and PARts Australia

Enform has expanded these relationships with greater collaboration for the development of specialised auto parts web sites for e-commerce, online parts lookup and sophisticated parts interpretor functionality.

Motor Media have years of experience in auto parts and accessories and have developed a number of web sites for leading aftermarket brands. They are a preferred PARts integrator for CMS based web sites using Joomla or WordPress as well as developing custom solutions including e-commerce. The team at Motor Media offers a one-stop-shop approach to web and graphic design.

PARts Australia provide an e-cosystem of applications and tools that help auto parts brands, suppliers, sellers and workshops manage, distribute and share product and fitment data. Their mission is to make suppliers data available wherever their customers are and in whatever format they need it in using global standards. Most importantly, its your data. You can read more about PARts Web Development services here

With this closer collaboration PARts Australia will be available to provide coding services for back end data integration and related scripting to support Motor Media’s front end expertise.

This combined approach brings together the best of both worlds with cutting edge UI and UX development coupled with some of the best parts and fitment data and code experts for a win-win.

Enform will continue to provide co-ordination and or project management services as required but this approach should speed up development of new services, sites and solutions while delivering solid support for our auto parts customers.

 

B2V2_AFI_Search_1

 

 

MotoParts Dives into eBay with an E-commerce Solution

By | Automotive, Blog, Comment, ecommerce, Research, tools | No Comments

MotoParts on eBayRecognized as one of Australia’s top distributors of automotive parts and car accessories, MotoParts boasts of a colourful history in the B2B segment of the market, offering wholesale auto parts throughout NSW and Australia.

In an effort to leverage their current business model, the company decided to dive into a new sales channel, opening a new section of potential growth for the business. As one of the world’s largest marketplaces on the Internet, it made sense for the company to jumpstart their online presence on eBay, this according to MotoParts online director Scott Shillinglaw.

The Need for an E-commerce Solution

To launch a new online sales channel on eBay, MotoParts needed a comprehensive e-commerce solution capable of handling hundreds to thousands of product listings—a solution that could keep up with MotoParts surging online business.

According to Shillinglaw, MotoParts required a robust e-commerce solution that could help manage product feeds, with the additional feature of transforming product data and making it ready for eBay listing. Moreover, the solution had to mesh with the company’s ERP system, in particular, product, pricing, and inventory data, together with eBay and MotoParts’s e-commerce website.

The challenge with automotive parts suppliers is that the complexity and sheer volume of product parts information makes it difficult to find a working e-commerce solution—one that could withstand the impending massive increase in automobile models and corresponding parts within the next few years.

Shillinglaw said that MotoParts needed their e-commerce data to be in a coherent format, allowing their e-commerce managers to list products on eBay by part and vehicle compatibility, all in such a way that entices customers to make a purchase. If the product isn’t presented in a compelling manner, it won’t lead to sales, he adds.

A PARts Driven Solution

MotoParts turned to an e-commerce solution recommended by PARts, an online solution Enform is certified to provide.

With the new e-commerce solution, MotoParts was able to automate and integrate all their product data into one easy-to-access database, through a tool specifically designed for automotive parts content.

MotoParts can now manage and access their product data in one centralised solution, with orders placed on eBay extracted and standardized into a singular format—integrated with the company’s own ERP system. And you can read more about how MotoParts went online profitably with PARts.

MotoParts eBay Listing

Benefits

After just a few months of using the PARts-recommended e-commerce solution to open a new sales channel on eBay, MotoParts saw a surge in total revenue by at least 5 percent. The complete MotoParts e-commerce solution was also fully functional in just a few months. The company also saw a drastic reduction in resource time and IT expenditures.

But more importantly, the addition of a solid e-commerce solution into the company’s business foundation means they can now open as many online sales channels as they want, with very little work required.

You can read more about PARts and auto data opportunities here

Enform Automailer Rolls Out Email Automation

By | Announcements, Automailer, Blog, eDM, tools | No Comments
Enform Automailer Rolls Out Email Automation
Enform are excited to unveil a new update to our Automailer program! First things first.
We are officially rolling out Email Automation to all of our Automailer users. We’ve long incorporated Autoresponders into our email direct marketing client, but this time, we’re adding more features and turning it into a core feature of the application.
Automailer’s new Automation feature allows users to build workflows to send their email message to the right person, at exactly the right time. You can now automate emails according to specific factors, such as a user joining your email list, a specific time and date, an anniversary of a particular date (like an annual promotion), updates on your blog or website, and much more.
When logging in to Automailer after the update, you’ll see the new tab for the feature, as well as a welcome message bringing you up to speed on the features and controls to automate your emails. We at Enform are really excited about this new feature since it’s a big step towards answering our customers’ requests for more comprehensive email automaton features.
While waiting for the new Automailer Automation feature, we’ve put together a list of FAQs, paired with their corresponding answers.
Frequently Asked Questions
When will Automation be Available?
The product will be out very soon. We will only release the feature only when it’s completely perfect.
How are Automation and Autoresponders Different?
This update takes the great functionality of RSS-to-email and Autoresponder, combining them under the new Automation. If you’ve built previous workflows on RSS-to-email or autoresponders, you will find all these will still work in Automation—you can continue to make more similar workflows after the update.
What’s unique about the RSS to email functionality?
Although all future RSS-to-email campaigns will be done using the Automation tab, the way users create campaigns will still be the same. We’ve only made it more convenient for you to created automation workflows, bringing them together in one single feature and location.
Not familiar with our Automailer eDM solution and want to find out more call us 02 8999 1900 or click here to contact us.

Google Search – Is Your Website Mobilegeddon Ready?

By | Blog, Comment, ecommerce, Mobile, Research, SEO, tools | No Comments

Google Algorithm Update

Come 21st of April, Google will roll out its new “Mobile Friendly” algorithm update which will preference search results for web sites that are mobile friendly.

For your websites, this simply means you’ll get left out in mobile search results unless your website is deemed by Google bots to be mobile friendly.

But wait!

How should you know if my site is ready for mobilegeddon? Fortunately Google, being Google, has already foreseen the outcry of website owners if they opted to bring their algorithm guessing game to such an important update so they’ve actually rolled out more than enough tools to help you prepare for this big day.

Without further delay, here are the tools and information you’ll need to be able to do a self-diagnosis of your site in preparation for mobilegeddon:

  1. Mobile-Friendly Test – just simply put in your website URL and hit analyze and you’ll know within seconds if your site is up to speed. Hopefully you’ll get a result like so:Mobile-Friendly Test
  2. Google Webmaster Tools Mobile Usability Report – This is another tool that will help webmasters identify elements of your website that does not fit Google’s mobile friendly standards, because it could be that some NOT ALL your pages have problems. Errors here should be addressed if you want to keep up on mobile search results.Here’s an example result for good measure:Mobile Usability
  3. Mobile Friendly Guidelines – In the case you’ll find yourself in the undesirable side of this update, after using the previously mentioned tools, fret not as here’s all you need to be able to get back in the good light of Google mobile search results.

Remember, this is not just about penalties but also about rewards. A more mobile friendly web site will be rewarded as much as a non-mobile site is penalised.

And as always, if you need help in keeping up with all these changes, don’t hesitate to get in touch with us any time.

Design Considerations for Different E-Commerce Shoppers

By | Blog, ecommerce, tools, Web Design, Web Store | No Comments

Although it’s easy to lump all e-commerce shoppers into one category, they’re not all the same. Each e-commerce shopper is unique, with specific needs, and requirements in their minds. Many shoppers don’t even know what they want yet, only making a decision once they see something they like on an e-commerce site. And then of course, are those users who frequent e-commerce sites simply to kill time.

According to web usability experts the Nielsen Norman Group (NN/g), there are actually 5 common types of e-commerce shoppers, and knowing the differences, motivations, and habits of these web users can help designers make informed decisions on how to build a useful and usable web experience, while addressing everyone’s needs.

Design Considerations for different e-commerce shoppers

NN/g identified the following shopper archetypes:

  • Product focused
  • Browsers
  • Researchers
  • Bargain hunters
  • One-time shoppers

1. Product Focused

As the name suggests, shoppers under this category are all about the product. They already know what they want, usually a replacement for an existing product of theirs. They’ve done their homework and have arrived to the conclusion of their desired purchase.

Since product-focused shoppers are looking to find the product on your site and buy it, the key to addressing their needs is speed.  Your goal is to get shoppers as quickly to the right product as possible, help them confirm it’s what they want, and whisk them off to checkout. And while the shopper may not necessarily be in any rush, they’re not exactly in a lingering mood either.

Considerations for product-focused shoppers are:

  • Accurate and clear labels and descriptions of products, as well as clear imagery
  • An effective search engine that quickly locates products and sections of interest
  • Previously search and/or purchased products for quick reorders
  • Smooth checkout system

2. Browsers

Browsers are the e-commerce equivalent of window shoppers. These users like to frequent their favourite sites to spot new trends, set goals on future purchases, and plan the next shopping spree. These users are frequent webroomers, looking at shopping websites first before visiting a store to see items up close.

While it may seem these users offer no value to you, it still pays to attract and keep people who actually went out of their way to spend time on your website, your brand. With these browsers visiting your site for ideas and entertainment, your goal should be to turn them into buyers.

The key is to appeal to what they want. Browsing shoppers are eyeing trends, new products, and deals. Browsers visit a site to see what’s new, so be sure to highlight this information.

Considerations for browser shoppers are:

  • Prominent listings of new, trending, and on sale products
  • Links to new inventory and recommended items
  • Facilities for sharing information about products

3. Researchers

Researchers’ goals revolve around collecting information about products and their corresponding prices. They’ve plans on making a purchase, but only they can tell when that purchase will happen. It might take a few visits, or several visits in several months’ time for this to happen.

The key to appealing to researchers is having a trustworthy site—one that provides detailed product information, solid customer support, and ease of navigation. Failing to do so means researchers will do their researching elsewhere, instead of with you, where they are just a few steps shy of making a purchase.

Considerations for researching shoppers include:

  • Clear and detailed product information
  • Facilities for product comparisons
  • Definitions of technical terminology and product features in layman’s terms.
  • Reviews from users

4. Bargain Hunters

These shoppers are all about the best deals. Their shopping habits revolve around getting the most out of their money, making a purchase only when they feel they’re getting a good deal.

The key to enticing these users is to connect them to your special offers. Highlight product prices and be sure to feature sale items right alongside regular-price items, indicating how much savings they’re getting.

With bargain hunters, the opportunity is in turning them not just into customers, but repeat customers. To do this, you can resort to sending coupons, offering discounts, and giving perks like free shipping for a minimum purchase or for repeat customers.

Considerations for bargain hunters include:

  • Sale items displayed prominently next to full-priced products
  • Separate section for discounted items
  • Facilities for coupon redemption and automatic discount application when requirements are met

5. One-Time Shoppers

One-time shoppers can have all the habits of other shopper archetypes. Often times, they are recipients of gift cards, buyers of gift cards, or people just looking for gifts. They can come with a specific goal, such as going through a list of items for their gift recipient. One thing’s for sure though, they’re only shopping due to a one-time need.

Because one-time shoppers are new to your site, they’re obviously not familiar with it, as well as the products you have on offer. So, the key to meeting their needs is clear site navigation for them to find their desired products as quickly as possible, and an effective search engine that draws up a list of search results relevant to their query. Don’t make them jump through any hops, like member registration—a common complain among shoppers in NN/g’s study.

Considerations for one-time shoppers include:

  • Easy site navigation
  • Detailed product information
  • Detailed and truthful company information
  • Easy product checkouts

At Enform, we believe that a solid e-commerce UX is crucial to attract all types of shoppers. Certain elements however, need to be implemented to help specific shoppers meet their goals, so designing a site with these user types in mind enhances the shopping experiences. Follow the guidelines above and you’re sure to have a usable site.

 

Google Analytics reports UX specialists should pay attention to

By | Blog, ecommerce, Research, SEO, tools, Web Design, Webpage Monitoring | No Comments

image1 (4)

Contrary to popular belief, Google Analytics doesn’t just provide information about website traffic, it also provides useful data to UX strategists, helping them set goals, and create strategies and concepts for a sound web design.

Of the 95 reports Google Analytics provides, a few offer incredible useful information ranging from how visitors interact with your website, where visitors came from, to the best channels to use for your goals. Ironically, Google Analytics suffers from a lack of web usability—it can be confusing to navigate your way through the service. Worse, finding which report can help you with your usability goals can be a nightmare.

Usability experts the Nielsen/Norman Group compiled a list of the Analytics reports you can turn to for UX applications.

Mobile Access Growth

This information is key when trying to figure out whether or not your site should also be friendly to mobile devices. How much should you invest in an adaptive web design? What kind of priority level should your mobile initiatives receive?

To compare the quantity of mobile traffic between two similar periods, say February 2014 against 2013, turn to Google Analytics’ date comparison feature, and combine it with some easy calculations offline.

Report: Audience Overview

  1. Go to Audience > Mobile > Overview
  2. Choose a date range, then add  comparison date range
  3. This report’s % Change line represents the change in percentage of absolute mobile visits for the specified date ranges. This is not the information you’re looking for, so ignore this
  4. To find the growth rate in percentage of mobile visits, perform a simple calculation by taking the number of mobile visits, dividing it with the number of total visits, finally calculating the rate of change.

Social Network Impact

Google Analytics also provides a useful report if you want to find out just how much your social network activities impact your goals, particularly when it comes to your content strategies (e.g. what content is shared most often and where it’s shared).

Report: Network Referral

  1. Go to Acquisition > Social > Network Referrals
  2. The report gives a detailed view on referral traffic coming from social networks. You can even click on the indicated networks to see which specific content people are sharing on that social channel.

Conversions

This report offers granular information on the way certain channels add to acquisition, how users originating from these channels act on your site, as well as how these channels contributed towards reaching your goals defined on Google Analytics.

Report: Goals Overview
1) Go to Conversions > Goals > Overview
2) Choose Source/Medium
3) Click on ‘View full report’

4) Upon reaching the full report screen, choose your ‘Source’ and then choose the goals you want to filter.

Number of Visits Prior to Conversion

When assessing and conceptualizing website usability, many UX teams like to build customer-journey maps designed for their target personas. These maps indicate interactions prospects are most likely to take before a conversion (before they become a customer).

Report: Path Length

  1. Conversions > Multi-channel funnels > Path length.
  2. Choose your desired goals to filter

The Path Length report provides a good idea on the number of visits to your websites before users convert or move on to other desirable actions (which you will define in your Analytics account).

Knowing the right reports to base your UX decisions of is the first step towards improving the usability of your website. Google Analytics is a powerful tool, so it is very important to know how to wield it.

Are Facebook Pages Still Worth It In 2014?

By | Blog, Facebook, Research, Social Media, tools, Uncategorized, Webpage Monitoring | No Comments

image1 (3)

From occupying a dominant position just a few years ago, Facebook’s fan (business) pages have seen their ‘fan reach’ sink to an alarming low, leading to speculation of their impending demise. If you maintain your own business page, fan reach is defined as the percentage of your fans that see your post after its published on Facebook.

Fan reach falls drastically

From 2009 to 2010, Facebook’s fan reach on its business pages was at 20+ percent, with many pages enjoying record impression results. Since then, page administrators have seen severe drops in their fan reach, so much so that even with significant growth, it would take at least 2 years to recover. Here’s a brief timeline on the problem put together by Just Ask Kim.

  • 2 years ago: Fan reach falls to 16 percent, a reduction but not enough to worry about
  • 1 year ago: Fan reach falls yet again to 14 percent
  • 8 months ago: Fan reach drops to 12 percent
  • 4 months to present: Fan reach has dropped to an all time low of 9 percent, with several pages reporting lower impressions

Of course, the numbers above are simplifications meant to make the downward trend understandable. But, in any case, several marketers have been forced to rethink their strategies, in particular, just how much time and effort they should spend on their FB pages with the start of 2014.

Not all pages are equal

Facebook-paid-advertising

Yet despite the fatalistic attitudes of many online and social media marketers, a subset of Facebook pages have actually been spared from this shortfall in fan reach. Marketers who have allocated a stable budget for Facebook advertising and creating effective ads have not been affected as significantly. While fan reach has fallen across the board, the effects are less consequential because they have a funnel that capitalizes on their ad strategy.

In other words, those paying for ads on Facebook aren’t feeling the decrease in fan reach as much as the people relying on ‘free’ reach are.

 Cough up the money

Similar to how Google had shifted its attention to its paid advertisement system, Facebook is slowly making a compelling case for page owners to cough up the cash and protect themselves from dwindling fan reach. And if your plan is to do it on a long-term basis, you’ll have to come up with a strategy that funnels money out of your leads.

Facebook fan pages have gone from being a free way to market your brand on the world’s largest social network, to joining the ranks of paid media. Facebook is of course, well within its right to do this— and are using this to maximize their revenue.

It’s now up to marketers to respond to this paradigm shift.

No budget? Here’s what you can do.

Facebook-EdgeRank-Formula

Just Ask Kim has taken the liberty of outlining some measures you can take to improve your fan reach without having spend one cent.

  • Study the EdgeRank formula to figure out how Facebook rewards pages with more reach and what they ignore.
  • Use your fan list to your advantage. Use posts that encourage discussions among your fans to show signs of engagement on your page, which in turns increases EdgeRank, thereby letting more fans see your posts.

Do note that if you choose not to invest Facebook’s business pages for your brand, you’ll have to do more research and work. In any case, we here at Enform can help you achieve better results with your social media presence.

 

PARts DB Launches a New Website

By | Automotive, ecommerce, Industry, tools, Web Store | No Comments

PARTsWebsite

PARts DB, a TecDoc integrated automotive product and fitment e-cosystem has launched its new website, viewable at www.partsdb.com.au

PARts is a Sydney based venture that has been changing the way Australian automotive suppliers, wholesalers and sellers have been using product data to enhance their business.

TecDoc is the world’s largest automotive product and fitment data aggregator and is owned by the parts suppliers themselves. It was formed in 1998 to create a uniform vehicle and product description standard to allow over 500 suppliers to broadcast and share their product data with their customers. Through PARts, Australian suppliers and brands can now connect to sellers and the market providing their product data to their customer using a global, unified standard.

The PARts data feeds and synchronisation allows manufacturers, wholesalers and dealers alike to access PARts supplier data and TecDoc subscribed supplier data covering over 500 leading global brands and local brands. The system is well suited for retail and workshop performance, 4×4 and accessory markets.

PARts is a permission based system and allows manufacturers and brand owners to manage their data and control its distribution. Parts distributors and sellers can also manage and control the brands and supplier data they see while adding and enhancing the data with custom titles and notation for their own network.

The new website portal allows potential customers to learn about the functionality of the PARts system and learn about how it integrates with a variety of other services and software products, such as eBay MVL, Autosoft, Peach Business Software, Flow, Channel Advisor and Neto.

The website provides a wide variety of links so customers can find the integrated solution that suits their business including PARts Console for real time data management, PARts B2 for B2B e-commerce and a variety of links and resources for total product management.

Enform is an experienced integration partner for PARts, we can assist in getting your PARts product database to your customers, whether it be through your website, B2B solution, eBay or otherwise. We believe that PARts forms the foundation for an extremely effective product marketing strategy, and with appropriate integration it can dramatically expand the information your customers have about your products and increase sales.