comScore Study Shows Increase in Social Network Visits Using Smartphones

By September 25, 2011 Blog No Comments

smartphone usage

A recent research study by comScore about the social networking habits of Americans shows that 3 out of 5 smartphone users in the country, ages 13 and up, logged in to social media networks and blog outlets using their smartphones and other mobile devices between April and June 2011. The number of smartphone and mobile device users who have accessed social network sites and blogs using their devices has grown exponentially over the last year, with the study indicating a 72 percent increase, or an audience number over 47 million users.
The study also showed that the number of mobile device users who access social networks and blogs on a daily basis has doubled, this time amounting to a little over 28 million users. If anything, this shows that social networks have now become more influential and far-spreading than ever.
This social network trend is also evident in Europe, with countries such as Spain, Italy, Germany and the UK showing similar smartphone usage trends to that of the US. This time around, 2 out of 5 smartphone users in Europe accessed social networks and blogs during the same 3-month window.
Yet the most interesting trend the comScore study found about smartphone usage with social networks is that the majority of mobile users in the United States spent the most time on Facebook’s homepage, wherein the virtual newsfeed can be found.
In May, most of the engagement and activity of mobile users on Facebook took place on the homepage and Newsfeed, with 27 percent of the activity happening here. This was followed by photo viewing at 21 percent and app and tool usage at 10 percent. Seeing as how the homepage holds the bulk of information around status updates and photo uploads, the results aren’t very surprising.
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