Discuss

Enform E-Commerce Integration

By | Announcements, Automotive, eBay, ecommerce, Google, Industry, Instagram, SEO, Social Media, tools, Web Store | No Comments

Enform Specialises in eCommerce

 

Enform enable Online Retailers to build and grow marketplaces, audiences and advertising reach. Utilising knowledge and experience we work with you to build a multi-channel, multi-market business that integrates with your systems to provide scalable options.

With each business utilising different systems to deliver pricing, inventory and rich content for their listings – virtually every integration is a bespoke development that needs proper planning and management to ensure economic and efficient delivery. Read More

Start preparing for eBay’s ditching of active content

By | Announcements, eBay, ecommerce | No Comments

To create a better mobile experience, make pages load faster, and reduce security risks, eBay has decided to phase out ‘Active Content’ in all item description pages by June, 2017. Active content includes JavaScript, plugins, Flash, and form actions. After June, 2017, if active content is still in your item descriptions, they will not show properly and will cause a poor buyer experience – or worse –  prevent buyers from making a purchase. eBay will also be ditching active content in eBay Store Pages later on in 2017. eBay wants all its sellers to be prepared for this coming change.

Read More

Six SEO Tips for 2016

By | Blog, SEO, Social Media | No Comments

SEO Tips

With the very fast and frequent changes in Google’s search algorithms doing SEO is not what it used to be. What were cardinal rules for basic SEO a few years ago barely remain effective today for getting your website to the first page of a Google search, much less to the top of the results. Since the rules have changed, how you do SEO should change too.

Read More

Grow Your eCommerce and Digital Capability At a Fraction Of The Cost

By | Adwords, Blog, BPO, eBay, ecommerce, Outsourcing, SEO, Web Store | No Comments

                       Outsource 1

As more  companies plan to grow their capability in the eCommerce space to satisfy the insatiable demands of their customers for online research and purchase, many small to medium businesses are struggling with the skill-sets and costs required to hire new, or train existing staff, to manage this strategy extension.

In particular, auto parts and fitment stuff can be very tricky but we can help with any complex data sets Read More

Facebook’s new ‘friends & family first’ algorithm: What businesses should know

By | Announcements, Facebook, Social Media | No Comments

facebookchanges

Facebook once again tweaks its news feed algorithm (see this post for a history of Facebook algorithm and other changes). This time, it’s ‘friends and family first’ – what’s being shared from friends and family will now be prioritised over posts shared by business and news media pages, rendering them less prominent or less visible to Facebook users.

This will lessen traffic to many business and news media sites that are dependent on sharing articles in their Facebook pages.

Read More

Google Scraps Sidebar Ads, Adwords Rivalry Intensifies

By | Adwords, Google, SEO | No Comments

Google remains the world’s top search engine, and any change it imposes will substantially affect us and you, our clients, and all those who live and breathe digital marketing. February marked this year’s biggest Google modification – the unveiling of a new SERPs layout on desktops with significant consequences to digital marketers and Adwords clients worldwide.
In a nutshell, the changes are: Ads

  • No more text ads on the right rail of desktop search results
  • Four text ads instead of three to show above organic results
  • Three text ads to show below organic results
  • Text ads on SERPs goes down to seven from about eleven
  • Product listings and Knowledge Panels to show on right sidebar

What to expect from the changes?As we continue to gather and analyse available data concerning recent changes in desktop SERPs, we take note that the following are highly likely:
Read More

Enform Ebay auto parts sales index shows 25% growth on 2014

By | Announcements, Automotive, eBay, ecommerce | No Comments

ebay_australia_policiesEnforms focus on e-commerce and digital marketing has meant a lot of experience with e-tailing and B2C solutions particularly for the auto parts aftermarket. Ebay is one of the largest retail sales channels for auto parts worldwide and the Australian site is one of the largest market places for auto parts in Australia with an estimated TTV (total transactional value) in excess of $600 mil for 2015 calendar year.

This makes it a useful measure for the health and future prospects of this growing area of online selling. So thanks to some handy online tools, Enform has built its Ebay auto parts sales index to track sales growth to provide advice and insights for its customers.

The key criteria used to build and maintain this index are:

  • Filtering for sales under “Car & Truck Parts” category only so we exclude marine, motor cycle, camping and other non-auto parts products
  • Total and individual sales by a selection of 50+ individual Ebay.com.au sellers
  • Total and individual sales by a selection of 20+ key product types or keywords used in listing titles
  • Total and individual sales by a selection of 65+ product brands or brand names used in listing titles

The data has been collated each month for over a year providing an index that can be used to track total growth and changes across a variety of metrics. Enform will aim to provide snapshots of this data from time to time but this resource is also available to customers that would like specific data, product segments or competitor information researched or reported on.
This month, we’d like to summarise some of the key metrics of the last few months to help provide some guidance to online auto parts sellers. Some examples include;

Total October 2015 growth on 2014 exceeds 25%
Regardless of the metric used, sales of Car & Truck Parts category grew between 25-27% in October 2015 when compared with 2014. This shows a consistent pattern for the calender year in general.

  • Stand out growing product types include filters at 74%, towbars at 43%, tyres at 93%
  • Poor performers include coilovers that dropped 32% while performance category filters slumped by 13% year on year

October is a relatively poor month overall with 18.5% lower sales than August
Based on TTV across all metrics, October is a relatively poor sales month with many believing school holidays and Christmas lead up dampening demand. Using our selection of “Sellers”, this equates to 18.5% lower TTV when compared with the August peak which seems to be the top month recently regardless of metric used.

  • 30% of all Sellers went backward in October 2015 compared with October 2014
  • However 52% of all Sellers sales grew by more than 30% compared with 2014

Brands and brand names grow faster than product types but slower than sellers.
Seems confusing but what we’re saying here is that while established brand names are growing faster than simple product names, these brands are not growing as fast as the market place overall as measured by the growth in Sellers TTV. Possible interpretations here inlcude;

  • Brand names are not as relevant when compared with overall demand via the market place and for established sellers
  • Brands are emerging and growing faster than can be measured at the moment
  • Home-brands are growing with Sellers offering their own solutions including kits and bundles

As you can see, there are a lot of potential opportunities to analyse and help understand but there seems little doubt that this channel is the engine room of growth for this important segment of auto parts and accessories sales in Australia and wordlwide.

Feel free to contact myself or the Enform team about how we can help your business perform better in auto parts e-commerce.

 

EBAY PREPS SELLERS FOR NEW MULTI-VARIATION (?)LISTING REQUIREMENTS

By | eBay, ecommerce | No Comments

EBay Identifies new requirements

ebay

In its recent notification to sellers, Ebay advised there are new requirements for Product Identifiers in Multi-variation listings.  When you follow the link this would appear to be a broader requirement http://sellercentre.ebay.com.au/news/product-identifiers  detailing this change as a requirement for ALL new listings of branded items in New and Manufacturer refurbished listings.

What are product identifiers

If you sell on eBay, you’re probably already familiar about the new product identifiers you are required to add to your listings. By the end of January 2016 these are the product identifiers you must include in your listings:

Read More

Why Facebook surpassed Google in Media Referral Traffic

By | Comment, SEO, Social Media | No Comments

1 Google

 

image source: Parse.ly Quarterly Authority Report

Facebook shoots up

In August, the news that Facebook overtook Google in referral traffic, for the second time in less than a year, exploded among SEO sites. This is according to a report by content analytics service, Parse.ly

Headlines blared:

For Major Publishers, Facebook Referral Traffic Passes Google Again” —Marketing Land

Facebook has taken over from Google as a traffic source for news” —Fortune

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers” —Adweek

Facebook Passes Google In Referral Traffic” —MediaPost

Facebook is now more important than Google for online publishers” —Business Insider

Read More