Chris Nuttall and David Gelles have reportered in the Financial Times (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the search engine.
In a sign that the web is becoming more sociable than searchable, research firm Hitwise said that the two sites accounted for 14 per cent of all US internet visits last week. Facebook’s home page recorded 7.07 per cent of traffic and Google’s 7.03 per cent. Some other highlights;
- Facebook’s membership has more than doubled in the past year, passing the 200m mark last April and 400m in February.
- Google has responded to the ascendancy of the social networking site with its own Buzz service last month. Buzz allows users to add status updates, friends, pictures, videos, location information, comments and links to other networking sites.
- Internet users worldwide spent more than five-and-a-half hours a month on social networking sites such as Facebook and Twitter in December 2009, an 82 per cent increase over the previous year, according to the Nielsen Company research firm.
Enform believes that this points to Facebook becoming the ubiquitous home page for more users in place of search engines and other social media sites. In fact, it suggest the evolution of social media away from its perceived position as simply another kids thing to that of a multi-modal contact and virtual “touch-point” for connected individuals and usomer’s.
They used to say “you have to be on Google” to make it on the web… now Facebook?