Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market. Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey.
The survey covered the following issues:
- sources of performance product information and research used
- purchasing intentions including most likely buying channels
- online sources used for researching or buying performance products
- performance brands used in Australia, awareness and related Net Promoter Scores (NPS)*
Jim Gurieff, director of Enform says, “We believe the results of the survey have uncovered a great opportunity for any Australian automotive performance brand that is looking for export opportunities and more effective and efficient ways to market their products in the performance sector.”
A highlight summary of the questions and answers can be downloaded here.