Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward a more mature mainstream media channel albeit with 2 way connection and classic social media charcteristics (so all you social media cynics shouldnt get too cosy) .
That’s both good and bad news as MySpace revenue has shrunk again and concern is that the core 18-25 and emerging pre-teen demographic is not staying on these channels and will go somewhere else. However, the upside is that a core demographic for many “traditional” brands and those with disposable income are joining up and is the largest growth sector.
Facebook has more than 250 million users, 120 million users log on to Facebook at least once each day
People 35 years old and older represent the fastest growing demographic.
1 billion social objects (web links, news stories, blog posts, notes, photos, etc.) shared each week
About 70% of Facebook users are outside the United States
30 million users currently access Facebook through their mobile devices