Google – Still the Search Engine to Beat

By August 7, 2010 Blog No Comments

More than 20 billion searches are done worldwide each month. According to the June 2010 rankings done by ComScore, 16.4 billion searches have been done in the US alone and 62.6% of this number went to Google.

Google’s “closest” competitors, Yahoo and Microsoft, managed a modest increase of 0.6% with 18.9% and 12.7% respectively. Ask stayed firm at 3.6% and AOL dipped very slightly with 2.2% compared to its 2.3% share of the previous month.

comScore Core Search Report*
June 2010 vs. May 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
May-10 Jun-10 Point Change Jun-10 vs. May-10
Total Core Search 100.0% 100.0% N/A
Google Sites 63.7% 62.6% -1.1
Yahoo! Sites 18.3% 18.9% 0.6
Microsoft Sites 12.1% 12.7% 0.6
Ask Network 3.6% 3.6% 0.0
AOL LLC Network 2.3% 2.2% -0.1

Although Google is still leaps ahead of the pack, it should be noted that Microsoft’s league of search sites, MSN, Windows Live, and Bing, have been on a roll for nearly a year now growing 50% compared with its share in searches on the same month of last year.

An even more interesting fact is that Microsoft’s bigger piece of the pie came at the expense of its now “search ally” Yahoo since Google’s market share only budged 1.7% on the same period. If the trend continues, Microsoft could eat up Yahoo’s share in the coming years although what remains to be seen is how it could take a greater share from Google. This should be one of the more interesting things to watch in the coming years.

For now, since Google’s in control, Enform believes its best to continue to focus most internet marketing efforts in pleasing the internet’s clear search leader. This means carefully following its set guidelines in increasing search rankings while taking advantage of their paid advertising mediums if needed. However, marketers must keep in mind that Microsoft and Yahoo’s tag team is just around the corner and need to be considered.