Come 21st of April, Google will roll out its new “Mobile Friendly” algorithm update which will preference search results for web sites that are mobile friendly.
For your websites, this simply means you’ll get left out in mobile search results unless your website is deemed by Google bots to be mobile friendly.
How should you know if my site is ready for mobilegeddon? Fortunately Google, being Google, has already foreseen the outcry of website owners if they opted to bring their algorithm guessing game to such an important update so they’ve actually rolled out more than enough tools to help you prepare for this big day.
Without further delay, here are the tools and information you’ll need to be able to do a self-diagnosis of your site in preparation for mobilegeddon:
- Mobile-Friendly Test – just simply put in your website URL and hit analyze and you’ll know within seconds if your site is up to speed. Hopefully you’ll get a result like so:
- Google Webmaster Tools Mobile Usability Report – This is another tool that will help webmasters identify elements of your website that does not fit Google’s mobile friendly standards, because it could be that some NOT ALL your pages have problems. Errors here should be addressed if you want to keep up on mobile search results.Here’s an example result for good measure:
- Mobile Friendly Guidelines – In the case you’ll find yourself in the undesirable side of this update, after using the previously mentioned tools, fret not as here’s all you need to be able to get back in the good light of Google mobile search results.
Remember, this is not just about penalties but also about rewards. A more mobile friendly web site will be rewarded as much as a non-mobile site is penalised.
And as always, if you need help in keeping up with all these changes, don’t hesitate to get in touch with us any time.