Recognized as one of Australia’s top distributors of automotive parts and car accessories, MotoParts boasts of a colourful history in the B2B segment of the market, offering wholesale auto parts throughout NSW and Australia.
In an effort to leverage their current business model, the company decided to dive into a new sales channel, opening a new section of potential growth for the business. As one of the world’s largest marketplaces on the Internet, it made sense for the company to jumpstart their online presence on eBay, this according to MotoParts online director Scott Shillinglaw.
The Need for an E-commerce Solution
To launch a new online sales channel on eBay, MotoParts needed a comprehensive e-commerce solution capable of handling hundreds to thousands of product listings—a solution that could keep up with MotoParts surging online business.
According to Shillinglaw, MotoParts required a robust e-commerce solution that could help manage product feeds, with the additional feature of transforming product data and making it ready for eBay listing. Moreover, the solution had to mesh with the company’s ERP system, in particular, product, pricing, and inventory data, together with eBay and MotoParts’s e-commerce website.
The challenge with automotive parts suppliers is that the complexity and sheer volume of product parts information makes it difficult to find a working e-commerce solution—one that could withstand the impending massive increase in automobile models and corresponding parts within the next few years.
Shillinglaw said that MotoParts needed their e-commerce data to be in a coherent format, allowing their e-commerce managers to list products on eBay by part and vehicle compatibility, all in such a way that entices customers to make a purchase. If the product isn’t presented in a compelling manner, it won’t lead to sales, he adds.
A PARts Driven Solution
MotoParts turned to an e-commerce solution recommended by PARts, an online solution Enform is certified to provide.
With the new e-commerce solution, MotoParts was able to automate and integrate all their product data into one easy-to-access database, through a tool specifically designed for automotive parts content.
MotoParts can now manage and access their product data in one centralised solution, with orders placed on eBay extracted and standardized into a singular format—integrated with the company’s own ERP system. And you can read more about how MotoParts went online profitably with PARts.
After just a few months of using the PARts-recommended e-commerce solution to open a new sales channel on eBay, MotoParts saw a surge in total revenue by at least 5 percent. The complete MotoParts e-commerce solution was also fully functional in just a few months. The company also saw a drastic reduction in resource time and IT expenditures.
But more importantly, the addition of a solid e-commerce solution into the company’s business foundation means they can now open as many online sales channels as they want, with very little work required.
You can read more about PARts and auto data opportunities here