Study Shows Larger Percentage of Search Queries with Fewer Keywords

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According to data collected through a recent research study by Experian Hitwise, around 9 out of 10 search engine queries in the United States on in September 2011 were made up of no more than five keywords. Furthermore, 7 out of 10 of those searches within the same month were comprised of no more than three keywords.

Queries with More Words Grow and Stagnate

The study also shows that search queries comprised of one and two keywords came back with highest individual percentages for the entire month of September. Queries consisting of one word accounted for 26 percent of the total queries of the month, while queries with two words came in at a close second with 24 percent.

Despite the dominance of shorter search queries however, queries consisting of eight words or more showed growth, with a 3 percent increase from August to September 2011. Stagnation on the other hand, was the most noticeable observation when it came to queries consisting of 5 to 8 keywords. The same goes for queries made up of 1 to 4 keywords.

Search Engine Market Share

The study also touched on the market share status of the three big search engines, Google, Yahoo! and Bing. Google (as of September 2011) accounts for 66 percent of all searches within the United States, an increase of 2 percent from its 65 percent share in August 2011. Competitors Yahoo! and Bing combined for a total share of 28 percent, or 15 and 13 percent respectively. Both players saw losses of 4 percent and 2 percent, respectively during the 2-month window.

The study’s results were particularly disappointing for Yahoo Search, which enjoyed a strong performance in August—Yahoo Search had a 15.89 share in August 2011. Bing continues to plod along, with an increase of 1 percent from July.

If all this data seems a little gibberish to you, don’t hesitate to get a hold of Enform anytime so we can dissect it further for you and your business.