Facebook recently unveiled its geo-targeting feature for Facebook posts. So what exactly does this mean for a marketer’s social media marketing strategy on the site?
To cut the long story short, Facebook now allows users to target their Facebook posts towards specific segments of their audience located in certain parts of the world, or country, on a per-post basis. The update brings to the table a number of useful possibilities for business marketing on Facebook.
Here’s a brief step-by-step set of instructions on how to use the feature.
- Write down your post and before posting, click on the “Public” tab in the status box
- This will show a dropdown option, click on “Target by: Location/Language”
- This will open up a dialog box allowing you to “Control Who Can See Post”
- Simply type in your desired location (e.g. country, state, province, city, zip code) and languages
- Click on “Gate Post.” The post will then be visible to Facebook users in the targeted location, as well as users using the specified language/s.
For marketers, here are more reasons and ways to take advantage of Facebook’s geo-targeting feature.
Targeting by Time Zone
Marketers know by heart that Facebook posts are most effective when they are “fresh,” or recently posted on the newsfeed. To get your posts on the newsfeeds of your audience in real time and “hit” users when they are most likely on Facebook, regardless of where they’re located, page administrators can send posts to targeted time zones through geo-targeting.
For page administrators looking to create events for local customers, it pays to know how to target posts about the event to the intended local users. Using geo-targeting for this purpose also prevents users from being annoyed at posts they can’t relate to.
Facebook’s geo-targeting feature is new and not as utilised by marketers as it should be, but that doesn’t take away from its usefulness in the marketing scheme of things. It clearly helps streamline a social media marketing campaign and makes local targeting easier the way Enform wants it to be.