Gone are the days when you could rank in a Google search by just making sure all the relevant keywords in your web pages’ metadata (titles, descriptions, and a certain percentage in your body text) and with average quality content. Now, with Google’s Quality (aka “Phantom”) Update (in May of this year), websites can no longer get away with ranking in Google just by using basic SEO tricks. Your sites got to have quality content.
And the criteria are …
Neil Patel, of Quick Sprout fame, lists 5 Ways to Create Content That Google Wants to Rank. As a checklist, these 5 points are:
- Is your content long and in-depth?
- Is your content clear, simple, and actionable?
- Is your content user-friendly and readable?
- Is your content backed up with expert opinions and statistics?
- Does your content give readers multiple options?
Of course, following this checklist, Patel’s article runs to about 4,180 words and is loaded with lots of easy to understand infographics, screenshots, entertaining and relevant anecdotes and Internet marketing advice – all presented in Neil Patel’s friendly writing style (go to the Quick Sprout page to read it).
These five tips are, of course, the hallmarks of high quality content – except probably the fifth point, which is just needed when your content, no matter how high quality, becomes too huge to handle without the help of simplifying filters – which are just a way to help limit what part of the content a visitor sees so the website becomes more useful.
But these points are easier said than done. What Neil Patel describes with his five points to great content are the characteristics that make content (blog post, webcast, video, tweet, infographic, etc.) viral – massively and rapidly consumed (read, viewed, or listened to) and shared.
These five points are a tough challenge to every content writer. It’s no coincidence that Neil Patel also wrote 9 Habits great content writers should develop in themselves – because you won’t easily be able to write long, in-depth, clear, simple, actionable, user-friendly, fact-and-data-rich articles if you don’t have what it takes to write great content.