With Facebook making an aggressive push for user eyeballs (traffic), Google’s position as king of the hill has been slowly eroded, thanks to the social networking giant’s 500 million strong members. Facebook’s rise has been so meteoric that it now outranks Google as the most visited website in the United States.
Google however, isn’t just sitting on their hands after hearing about the news—contrary to what many people in the industry think, they’ve been busy working on how to push Facebook back. There’s a brewing battle between the search engine and the social media network, a battle for portal space on the world known as the Internet to most people.
Google gave us a preview on what they were working on by introducing +1 Button in their search engine results sometime ago in March. The button allows web users to “vote” pages with useful content, giving them more control over their engine rankings. In June however, Google took things a step further, by rolling out a widget that enables webmasters to integrate the button into their own web pages, much in the same manner in which Twitter’s “Tweet” and Facebook’s “Like” buttons are being utilized today.
The widget’s introduction however, was met by confusion among some in the web development community, due to the vague nature of the button’s effects/benefits. No tangible results could be observed by clicking the buttons repeatedly. Did it increase user traffic, or page rank?
That has changed today, as the company announced the inclusion of +1 data Google’s Webmaster tools, effectively allowing site owners to keep track of the +1 Button’s effects, both traffic and rank wise. Webmasters will now be able to see how many +1’s their pages have in total. And just like with Facebook’s Like Button, Google also provides analytics on their widget’s performance.
For users, the +1 Button’s value will show in areas such as improved search results, and integration with Google’s new social network, Google+. Only time will tell however, if the effort pays off. It just might meet the same fate of Google Wave. One thing is certain though, the web IS and will ALWAYS be dynamic. Good thing you have Enform to keep you and your brand up to date.