Make no mistake about it, the advent of mobile email has changed the scope of Internet messaging. Over the past two years, mobile email clients on mobile systems such as Apple’s iOS, found on devices such as the iPad and iPhone, as well as Android-based mobile devices have all undergone aggressive growth. At the flipside of this trend however, is the slight decline of desktop email clients, such as Mozilla’s Thunderbird, Apple Mail, and of course, Outlook. Recent figures show that mobile email clients have grown by as much as 20% (from 4%) in the past two years, while conventional email clients have lost 11% of the market share during the same period of time.
To understand this sudden spike in growth, it’s imperative to examine the previous and current state of the world of mobile email. Two years ago, the hottest smartphone on the market was the iPhone 3G. Android systems and the first gen iPad were new to the market then. The Palm Pre, a hit at CES 2009, was yet to be released, while Microsoft was still busy tinkering with Windows Mobile 6.1.
Fast forward to 2011, the game has changed a lot since then. Mobile email is at the forefront of this trend, with studies showing that out of 3 billion emails sent and received, 1 in every 5 is read on some type of mobile device. The iPhone leads the pack, with a market share of over 70%. The iPad comes in at second, with close to 15% of the market, and Android comes in at third, with a little over 8%.
What this means is that email design needs to be attuned to this trend in email behaviour. Email clients must now meet new pixel requirements, in order to transmit data in the best way possible. Desktop clients are different from email clients, hence why a distinction in design must be made. To achieve a better email experience, one needs to consider the tools available, such as CSS, HTML and more. Optimization is definitely the key to this trend and this can be done with the help of Enform’s Automailer software. Ask us how.