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Harris Poll

SocNet Viewing Most Increased Online

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About one-third (34%) of online US adults say they have increased their viewing of friends’ photos and information on social networks either significantly or somewhat in the past year. This was the highest percentage combined response for increasing any of the eight activities presented to respondents (multiple answers were accepted).

Reading newspapers/current events followed at a distant second with a combined 26% saying they have increased this online activity either significantly or somewhat in the past year. However, somewhat mitigating this low rate of increased online activity is an often lower rate of decreased online activity.

For example, only a combined 8% of online adults say they have decreased their viewing of friends’ photos and information on social networks either significantly or somewhat in the past year. A full 23% say this activity is not applicable and 34% say it has not changed.

Results are similar for most other activities, with the not changed rate of many hovering above 50%. Shopping had the highest combined rate of decrease (17%).

Interestingly, a leading 55% of respondents say posting information on their own blogs is not applicable, and 43% say posting or commenting on friends’ blogs is not applicable, reflecting the shrinking popularity of blogs among US online users.

However, Enform believes the continued support for forums shows the durability of the original social media site.

Source: Harris Poll and Marketing Charts