According to a recent survey done for Prosper Mobile Insights, 8 out of 10 smartphone users have used their mobile devices to search the Internet for information about different services and products. This represents 81% of those included in the survey. The results mark a significant change in Internet user behaviour—a trend which marketing specialists need to be fully aware of. This is especially important, as the company’s research shows that the second most popular activity related to retail is the process of finding the location of a local store and finding out its store hours. The Prosper Mobile Insights Smartphone Survey shows that 77% of respondents have done this with their smartphones.
There is a significant gap between the second and third most popular retail-related activity which smartphone users frequently engage themselves in. 58% of surveyed respondents admit to frequently reading product and service reviews from fellow customers. The same number of respondents also did research on specific products and services through their smartphones.
These activities are followed up by getting text messages that contain special offers such as discounts and freebies, accounting for 54% of those surveyed. This was followed closely by the 50% of respondents, who have made a purchase while using their smartphone. The list is then rounded off by the 34% of respondents who have used their smartphone to scan a QR code, as well as the 21%, or 1 in 5 respondents, who have used their smartphone to write up a customer review. Finally, 6% of those who participated in the survey have not done any of these retail-related activities through their smartphone.
Needless to say, the Prosper Mobile Insights survey clearly shows that more people than ever are using these mobile devices to browse the web. In fact, the survey also indicates that 56% of respondents prefer to use their smartphone over their PC to browse the Internet. This presents a major lead over the number of respondents who do not prefer to use their smartphones to access the Internet, who make up 36% of those surveyed.
Clearly, accessing information on the web is continually moving to the mobile platform. Talk to Enform now to know what this means for you and your businesses. We’ll take you ahead in whatever industry you are in.