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Your Website’s Page Size, Speed, and Your Customers

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If you played your cards well enough, you should be able to know exactly how many visits your site is getting. Digging a little deeper, you’d be able to know how many of these visits stayed long enough to check a single other page on your website or otherwise. The latter visits account for what we call the “bounce rate” and this is something you really should attend to.

What exactly contributes to visitors leaving your site without bothering to check any other part of it? Aren’t your good looking high resolution images and out-of-this-world flash effects better than your competitor’s rather old-school-no-nonsense-html-dominated site? Not quite.

Although there are a number of factors that contribute to bounce rate (traffic quality, content, etc.), the size of your website and its effect – loading time – is something many web developers fail to consider these days. Why should they anyway? With all the endless list javascipts and flashy effects at their disposal, it’s hard to resist a few bling-blings here and there. However, this just might not be the best path to take especially if you consider the attention span (or lack of it) of internet users these days.

According to Google, the average (from 4.2 billion pages on the internet) page size is 320 kilobytes. How long does a 320 kb page load? It depends on the speed of your internet connection but given you are on 56k dialup, this will take at least 60 seconds.
Load Time and Bounce Rate Relathionship You might say that isn’t all that bad and you might be right. However, take this example (among the many other possibilities), someone does a Google search and your site is luckily one of the 2 sites that the searcher opens (the other being your competitor). Now, if your site loads at 60 seconds and the other at 120, do you think the searcher will take the time to wait for the latter before browsing yours?

It’s no big secret really, smaller page size = lower load time = lower bounce rate = higher take up rate. Get in touch with Enform today and see what we can do to put this equation into It’s no big secret really, smaller page size = lower load time = lower bounce rate = higher take up rate. Get in touch with Enform today and see what we can do to put this equation into perspective for your websites.