Enform is fresh off from a Google partner briefing held in Sydney, and we came back from the event with some very interesting facts and statistics gleaned from our meeting with the tech giant’s Australian arm.
For starters, we found out some highly telling facts about Australia’s small business world. Out of the 2 million small to medium enterprises in Australia, only 30 percent did their business online, while a mere 10 percent made use of the advertising platforms available to them.
Despite that number however, Australia still has the highest proportion of SEM per capita in the entire world, a clear sign of how the country has embraced online marketing. Recent statistics also show that Google voice search is territory that has yet to be entered, making it ripe with opportunity for those interested in taking advantage of the service
Rohan Gifford, Google Australia’s Research Head, also added interesting facts about Internet use in Australia. Gifford pointed out that 70 percent of Aussies now watch the television while surfing the web at the same time. This has been made possible by the advent of mobile devices, which has made web surfing more accessible than ever—Gifford notes that the mobile platform is growing at a phenomenal rate.
In fact, multiple surveys show that there are now more mobiles than toilets in the entire world, a statistic that clearly indicates the type of world we live in today. Out of more than 5 billion mobile phones around the world, a good fifth are web-enabled. Consequently, this has lead to other notable trends, such as increased use of Google Maps on mobile, heavy web browsing and use of email and other mobile apps and more.
Surveys also show most people think of browser search as synonymous to Google, something which clearly illustrates the search engine giant’s current dominance of the search industry.
Enform clearly believes there is much more that the mobile platform has to offer in the coming years. If you need ideas on taking advantage of this trend, call Enform now.