smartphone usage

Smartphones used more frequently in household with kids

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How often do you use your smartphone, and what do you mainly use it for? Do you have children at home with you? If so, have you considered that there might be a correlation between the two?

A study by Harris Interactive shows that smartphone owners living with children at home are more likely to use their mobile devices for a variety of uses compared to those without kids. The study outlines that smartphone users living with children are more likely to engage regularly in the following activities than those without kids:

  • Downloading and buying apps, music and videos
  • Researching about products and services
  • Purchasing products and services

It should be pointed out though, that the order of popularity of these activities is largely similar between the two groups, even with the gaps in engagement.

Closer Look at Results

The Harris Interactive reported the following numbers on these discrepancies, showing that smartphone users living than kids are:

  • 16 percent more likely to use maps and navigation apps on their smartphones
  • 16 percent more likely to download free apps and other content
  • 22 percent more likely to be on a social media site or app
  • 19 percent more likely to play games
  • 38 percent more likely to be looking up information about products and services
  • 39 percent more likely to buy apps and other content

Although we at Enform found that the survey from Harris Interactive doesn’t say anything about whether respondents with kids in the household were actually parents, another study, this time from Ipsos MediaCT shows that parents actually have an adoption rate of web-connected devices that’s well above average. This seems to suggest that being with kids has a correlation with technology habits.

So what exactly does the survey mean? Good question. We at Enform like to believe that time constraints and busy schedules are encouraging people living with children to multitask; that is, to do more with just one device.

Whereas the average Internet user living alone at home probably has time to engage in online activities across other devices, users living with children probably have to do things on their smartphones alone.

comScore Study Shows Increase in Social Network Visits Using Smartphones

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smartphone usage

A recent research study by comScore about the social networking habits of Americans shows that 3 out of 5 smartphone users in the country, ages 13 and up, logged in to social media networks and blog outlets using their smartphones and other mobile devices between April and June 2011. The number of smartphone and mobile device users who have accessed social network sites and blogs using their devices has grown exponentially over the last year, with the study indicating a 72 percent increase, or an audience number over 47 million users.
The study also showed that the number of mobile device users who access social networks and blogs on a daily basis has doubled, this time amounting to a little over 28 million users. If anything, this shows that social networks have now become more influential and far-spreading than ever.
This social network trend is also evident in Europe, with countries such as Spain, Italy, Germany and the UK showing similar smartphone usage trends to that of the US. This time around, 2 out of 5 smartphone users in Europe accessed social networks and blogs during the same 3-month window.
Yet the most interesting trend the comScore study found about smartphone usage with social networks is that the majority of mobile users in the United States spent the most time on Facebook’s homepage, wherein the virtual newsfeed can be found.
In May, most of the engagement and activity of mobile users on Facebook took place on the homepage and Newsfeed, with 27 percent of the activity happening here. This was followed by photo viewing at 21 percent and app and tool usage at 10 percent. Seeing as how the homepage holds the bulk of information around status updates and photo uploads, the results aren’t very surprising.
Let Enform help you capitalize on this trend, call now.