One of the most commonly asked questions when it comes to Internet usage is: “How long do Internet users stay on web pages?”
According to a new study, not all that long. In fact, the short attention span brought about by the information technology age is more evident than ever, with the average visit lasting no longer than a full minute.
Internet users are now going through the web at breakneck speed, so it’s not surprising why many of them spend very little time to read a mere quarter or half of the content they see on pages that they visit on purpose. For those that they just “accidentally” come across, you can only imagine how short the time they spend on these pages is.
Of course, this isn’t to say that all users are spending the same amount of time across all types of pages on the internet. The time spent on visits varies across different types of pages. Oftentimes, as mentioned earlier, people just bounce from page to page. For specific types of pages on the other hand, users actually linger for more than a couple of minutes browsing through their contents.
With this information at hand, it’s important to understand that sometimes, looking at the average behaviour—this time of internet usage—isn’t necessarily the best way to analyze things. Rather, you need to take a look at the real cause behind why people spend little time on web pages. Likewise, you also need to figure out what’s compelling users to spend more time on other pages.
There are a number of variables behind this difference of behaviours, but if you really want to narrow them down, it all boils down to a difference of page quality. In other words, good or bad pages have a direct effect on how much time a user chooses to spend visiting them.
Of course, what makes a page “good” or “bad” is subjective. However, the same study mentioned earlier also found out that web design has implications on user behaviour. Web developers who were able to communicate their message or value right off the bat, or within the first few seconds a user sees them, were able to attract and sustain the attention of more Internet users. Enform has been here long enough to know what works and what doesn’t for any website so get in touch with us and we’ll help you keep your visitors long enough to convert.