Business email use is going to increase
Think tanks and market research firms think business email use will increase as social media networks overtake personal email use.
Business email traffic will grow by about 30 billion
According to technology market research firm, The Radicati Group, in the executive summary of their Email Statistics Report, 2014-2018, daily business email traffic will grow by as much as 30 billion from 2014 to 2018:
This could, in part be influenced by increased emphasis on security due to the fallout from the highly publicised lapses in email use by high-ranking U.S. government officials.
Consumer email traffic won’t increase much – its growth would even slow down to a trickle.
Here are some of The Radicati Group’s forecasts (graphs created from the executive summary data):
Active email accounts will increase by another billion:
By 2018, the number of active email accounts in the world will have gone up by as much as 1.1 billion from 2014’s 4.1 billion to 5.2 billion (27%) in 2018. Email users will have gone up from 2.5 to 2.8 billion. Average email accounts per user will likewise have gone up from 1.6 to 1.8 accounts.
Business emails sent/received per day would go up
For individuals, the increase in the volume of business emails sent and received, including spam received (from 36 to 43, from 75 to 83, and from 10 to 14, respectively) up to 2018 would not probably be very noticeable.
Spam received includes “graymail” (signed-up subscriptions and notifications) but does not include spam trapped by quarantine folders and spam filters. If intercepted spam are included, these would push the spam numbers up as the Symantec Intelligence Report 2015 spam shows:
These email spam figures are dramatically smaller though, compared with Symantec’s data for 2010-2012:
Non-business emails will give way to social media
The Radicati Group predicted that this year (2015), the global average of social media accounts per user would increase by 10% (3 to 3.1) and would stay at the same level until 2018.
Other predictions on the future of email
The Radicati Group’s predictions about the growing increase in business email vs personal email, and the growth in the use of social media networks (IMs, private messages) to communicate instead of personal email, are echoed by predictions of other technology watchgroups since last year.
- Support for third-party apps will increase, leading richer information inside emails;
- Smarter input from voice and other future technologies. Augmented intelligence starts with third party apps, like Crystal, that tell you how what to say to your email recipient, based on publicly available information – including how you relate to recipients.
- More personalised email design, including templates and;
- User explosion via mobile – probably because social media networks available for mobile require a valid email address – and mobile use is now greater than desktop and other media.
Front, team collaborative inbox for email, SMS and Twitter, also has 4 predictions saying future email will evolve to be:
- Lighter – more like instant messaging;
- Smarter – with the help of A.I.;
- More connected – with the help of third parties and richer email; and
- Multiplayer – shared, instead of CCs and BCCs; commented instead of forwarded; subscribed/followed, instead of reply to all function.
Whatever the final future of email will be, be assured that it will follow technology trends. The move to more secure business emails leads to more business emails, while better and better social media communication will draw more people to use IMs and other messaging methods, using personal email as a starting point.