The Secret Behind the Success of E-Tailers

By September 3, 2011 Blog No Comments

If you’ve never tried shopping online before, or have never realized the growth and rate of expansion of the Internet shopping industry, what you see just may astound you. The growing number of e-tailers across the country—and the world for that matter—have enjoyed stability, even growth, in the worst economy crisis since the Depression.  Traditional retailers however, are struggling to compete with dwindling customers and low online retail prices.

So the question is, why are people going for the online option?


It’s not just one single reason that’s responsible to this massive shift, but rather a combination of factors that are getting people hooked to the virtual marketplace.

For one, the variety of goods found on the Internet is staggering; think of any product or item right now, there’s bound to be an online store on the Web selling it. Secondly, E-tailers are open 24 hours a day, 7 days a week, so consumers aren’t boxed in by store hours. Goods sold online are also generally cheaper, largely because online businesses don’t have to pay rent and maintain a large staff. Best of all is the convenience of not having to leave home just to buy a product you’re interested in.

Even more surprising is the rise of online fashion retailers, whose products often need to be felt, touched and of course, fitted before purchase. If the clothing and fashion industry can find a niche online, then the possibilities for products that don’t have to be viewed, touched or felt before purchase are practically limitless.

The advent of online retailers was recently featured on an episode of 60 Minutes, with the story focusing on a handful of successful e-tailers. If anything, the episode clearly showed one thing: the shift from offline to online is inevitable.

When it comes right down to it, these retailers are simply taking advantage of society’s growing dependence on the Internet. The brands featured in the 60 Minutes story were simply selling commodities, which have clearly found a natural home on the Web, regardless of their product category. With the low prices and convenience e-tailers have to offer, the web definitely wins against traditional retailers 90 percent of the time. If you need help in taking advantage of the power of the internet for your business, Enform’s just a call away.