Are your Product Images Costing you Sales?
In the absence of a physical storefront, e-commerce or online shopping sites have to rely on a host of other features to compensate for the inability of consumers to touch, feel, wear, and smell products. For many years, this kind of interaction has been at the heart of the shopping experience, until the recent surge of Online shopping. Retailers with brick and mortar stores have realized the importance of selling online, helping usher in a paradigm shift in how consumers evaluate products and make purchase decisions.
One such change is evident in the rise of good product photographs, which has grown to become the deciding factor between a sale and a missed opportunity. Unless you’re selling a service, your products are everything, and in the online world, the only way you can showcase your products is through images and videos. The latter of which takes more time and money to make, so it’s no surprise why the focus is on photos.
When a potential customer looks at your product photos, the images they see should tell them what the product is, how it looks, and why they should have it. You’ve heard of the adage, “a picture tells a thousand words”; in the context of product images, those words should revolve around why a person should want a product just from its picture alone.
It’s the little things like good light, sharpness, and clutter-free backgrounds that take an image from being average, to something potential consumers will take a good hard look at before making a purchase decision.
One the most common mistakes online stores make is taking snapshots of a product and concentrating on the subject, with no thought put into how the background can improve the image. For those wise enough to pay attention to the background, they often mess up the product’s appearance by using elaborate backdrops that cause clutter to the viewer.
The secret is to keep things simple, the better to help the product stand out. Small items can be “drowned” by complex backgrounds, so be a minimalist with your product images. A good rule of thumb is to use a plain white background for your products. It’s clean, simple, professional-looking, and offers no distraction to the shopper.
However, what if you already have a bunch of photos of your products with poor backgrounds, and don’t have the time and resources to take pictures of all of them?