Still going strong as the world’s leading social site, Facebook continues to grab the largest chunk of social media traffic at 54.96%, a 38.19% lead over YouTube’s 16.77% share. That’s an estimated 150 million unique visitors from across the world each month making it the second most visited website in the US, second only to Google while edging out Yahoo – the second most visited site in the web for the last 2 years until now.
Third comes MySpace with 11.54%. That’s around 60 million unique visits from the US alone.
The rest of the sites that make it on the list barely have 1% share starting with Twitter, Tagged, Yahoo! Answers, myYearbook, Windows Live Home, Mocoscape and MyLife ending the list with 0.32% traffic share.
In terms of demographics, the US leads in social networking visits (excluding data from India and China) while Australia holds the record for the average time spent on these sites – although it only ranks 9th in the total number of social network visits each month.
These statistics are just numbers if not interpreted correctly. However, if you’re concern about reaching out to your audience directly through these mediums, Enform suggests a coordinated strategy of engagement but only after working out some clear goals.