Web analytics, use it or ignore it and hope your competitor does too.

Google Analytics Dashboard

Google Analytics Dashboard

Web analytics is one of the most powerful yet underrated online marketing tools on the web. Google Analytics is not the most powerful but it has one significant advantage over many others – its free.

Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage”. Have a look at their excellent summary here and consider the possibilities available via a well set up tracking engine.

Imagine knowing which specific pages your customers from Albania looked at and how they were referred to that page? What time of the day was it? Was the Albanian interest level the same as the same time last year and how many converted to a sale or reached the specified goal target? And how does your site compare with your peers or competitors and which words generate the most inbound traffic through native search?

These are but a small sample of what’s available free through Google, its easy to setup and the reporting options are more extensive than most people will every try.  If you have the functionality installed, ask Enform to help you show what’s possible. If you haven’t got analytics tracking yet, talk to Enform about helping you set up.